This is not the first time an upcoming major sports event has triggered an explosion of sales of large screen televisions, but this time around is certainly special. The FIFA World Cup games are less than two weeks away, and fans are scrambling to get the best seats, in their living rooms in front of their brand-new televisions.
Retailers are seeing a sharp rise in the number of 55-inch models flying off the shelves, with the vast majority of TV sales for the 45 to 65-inch species.
Ashish Panjabi, chief operating officer of Jacky’s Electronics explained:
“It is a bumper time for retailers now. As it is also overlapping with Ramadan, fans will be awake at night and that is the time when matches are on.”