The multinational hi-tech company Microsoft announced its appointment of Samer Abu Ltaif to be the new president for Middle East and Africa.
Abu Ltaif joined Microsoft in 2004 and served as the regional general manager of Microsoft Gulf. He had a crucial role in expanding the company’s Gulf presence and developing the 1,400 partners in the region.
He will be taking over from Ali Faramawy, who was the head of the MEA region for the past 13 years. After his stint as corporate vice president Faramawy will take over as the global head of the Emerging Markets Digital Transformation Organization.
“MEA has tremendous potential. The rich diversity across the region, combined with the fast-growing youth population and innovative spirit, opens up enormous opportunity,” Abu Ltaif said.
He will remain based in Dubai, which is one of the key hubs for Microsoft in the region.
The Dubai office of Microsoft was launched 15 years ago at the beginning of Dubai’s Internet City.