in Regional News

Best Ever Year for Hyundai in the Middle East

Tom Lee Head of Hyundai Middle East

The world’s fastest growing car manufacturer, Hyundai Motor Company, posted its yearly sales figures for 2011, showing record growth in the Middle East region.

Compared to 2010 Hyundai experienced a 9 percent overall increase in sales during 2011, selling a record number of cars at 283,953 vehicles.

In the Levant and GCC countries Qatar showed the largest increase in sales in one country, purchasing the Korean manufacturer’s cars 93% more times than last year. Kuwait had 76% growth and Lebanon had a 35% overall increase in sales. In the UAE sales went up by 29%.

Even in Saudi Arabia, Hyandai’s biggest market, there was a significant upward movement of car purchases, by 18%, to more than 106,000 cars. Yemen and Bahrain also showed better sales than last year, while Syria, Jordan and Oman still remain Hyundai’s best markets after Saudi Arabia.

Tom Lee, Head of Hyundai Middle East’s Regional Headquarters, said: “Across the GCC and Levant countries, customers have shown their confidence in our new range of ‘Modern Premium’ cars in growing numbers. While our SUV line-up continues to perform strongly across the region, new models such as the Elantra, Sonata, Veloster and Accent, together with our flagship luxury cars, the Centennial and Genesis, are introducing the Hyundai brand into increasing numbers of homes.”

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