BMW

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BMW Appoints New Head of Middle East Sales and Marketing

MW Tower and museum, Munich, Germany. Photo by Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0"

BMW Tower and museum, Munich, Germany. Photo by Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

As of October 1, BMW will have a new director of sales and marketing in the Middle East, Dr. Hamid Haqparwar. He will take over his new role in the BMW Middle East headquarters in Dubai, succeeding Ralf Bissinger. Bissinger will be moving on to Thailand in senior management in one of the largest BMW dealerships there.

Haqparwar has held several senior management positions in different areas around the world. His job in Dubai is a return for him to the Middle East where he spent a few years as head of product and price management and then Area Manager for Kuwait, Oman, Bahrain and Iraq.

“It’s a great pleasure to welcome Hamid back to the Middle East where he has solid understanding of the diversity of the region, and considerable experience working closely with our importers.

“Developing new perspectives from his roles in India, will also enable him to contribute to the strengthening of our position in the luxury automotive segment in the Middle East.   I look forward to welcoming Hamid as a member of our management team,”

intoned Johannes Seibert, BMW Group Middle East managing director.

BMW Sales Surge in First Half of 2011 in Middle East

BMW Group Middle East

BMW topped their record 2010 sales year with an even better showing in the first half of 2011. The high-end auto distributed by the BMW Group Middle East posted a 13% increase in sales compared to the same time period last year.

Total sales amounted to 9,134 BMW and mini vehicles in 14 separate markets throughout the Middle East.

Overall sales results point to a vigorous market with sustainable growth in the foreseeable future.

• Abu Dhabi had the highest sales volume, selling 2,247 cars representing a 32% increase in sales;
• Dubai had 29% growth with 2,014 cars;
• Saudi Arabia’s market increased by 14%, a total of 1,684 vehicles;
• Kuwait’s sales increased by 13% in the first half of 2011.

The Director of Sales and Marketing for the BMW Group Middle East, Reiner Braun, said,

“Thanks to the continued commitment and dedication of our importers, the company’s ongoing investment into new technologies such as BMW ConnectedDrive and the diversity of our portfolio, we continue to provide Middle East customers the very best in sheer driving pleasure. However, we do not see success as an invitation for complacency and watching our business grow only motivates us to do even better in the coming months.”